Develop social media content to create awareness about the brand Chalo India World and drive traffic to the website.
After conducting research on the content trends in the travel industry and the target audience, primary content buckets such as informational, festive events, and engagement were created.
Next, the content formats were decided such as static posts and carousels for informational content, reels for festive content, and stories for engagement content.
Once the content calendar was prepared, the social media copies, captions and creatives were developed after thorough research.
Compared to the previous content strategy of only posting static posts, highlighting a single destination, using a combination of formats resulted in more engagement.
The reels related to festive content were found to be the best performing posts.
This also resulted in micro and mid-tiered travel influencers and travel bloggers reaching out for collaborations.
